01 Coursework Brief

 Brief 4: Music Video and online 

Requirements of the brief 

You work for an independent media production company. You have been given the task of producing a three-minute music video for an anthem* by a fictional band/artist signed to Sony Music and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). The webpages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: • Statement of Intent (approx. 500 words)1 • Music Video: One three-minute music video. • Distribution channel: Content must be age-appropriate for young adults from the age of 16. • Number of webpages: One homepage and one linked page. • Cross-media production target audience: A primarily 16–25-year-old middle market aspirational audience. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the music video must include (as a minimum): • Range of camera shots, including shot distances, angles and movement as appropriate to a music video. • Editing of footage appropriate to a music video. • At least two different uses of mise-en-scène. • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). • Graphics/titles to include the name of the track and the name of the band/artist. The production of the webpages must include (as a minimum): • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video. • Appropriate conventions of website design, including an original title and logo for the band/ artist’s webpage and a menu bar. • Text introducing the band/artist. • Working links from the homepage to the other page. • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website. *An anthem might be a celebratory song that inspires elation or pride, or could be adopted as a celebratory symbol for a group. Allow any music that reasonably may be seen as anthemic.